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J.D. Power Releases 2015 Initial Quality Study

Korean automotive nameplates showed a significant improvement in quality while Japanese brands fell below the industry average for the first time in 29 years, according to the 2015 J.D. Power Initial Quality Study.

The study examines problems that surface during the first 90 days of ownership. Initial quality is determined by the number of problems experienced per 100 vehicles (PP100), with a lower score reflecting higher quality.

The industry saw a 3 percent year-over-year improvement in initial quality, averaging 112 PP100 compared with 116 PP100 in 2014.

 

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