Wednesday, December 9, 2015

Nissan Makes Executive Changes Focusing on Trucks

<p><strong>Nissan will capitalize on the new diesel- and gasoline-powered Titan full-size pickup with increased&nbsp;emphasis on commercial vehicles in North America.</strong> <em>Photo: Tom Berg &nbsp;</em></p>

Management changes at Nissan North America will seek to continue sales momentum in autos and place more focus on trucks and light commercial vehicles, which Nissan considers "key opportunity areas" with the launch of the Titan XD and other truck products, the company announced on Tuesday.

"Today, we're announcing changes to our North American leadership team that will strengthen our execution of our business fundamentals as we head into the final 16 months of the ‘Power 88' mid-term business plan," said José Muñoz, executive vice president, Nissan Motor Co. Ltd. and chairman, Nissan North America (NNA).

"We are now poised to capitalize on the significant investments we have made in our trucks with the launch of the all-new Nissan Titan, and these changes will support our ability to do so."

Fred Diaz, currently senior vice president, Nissan Sales & Marketing and Operations U.S., is named division vice president and general manager, North America Trucks and Light Commercial Vehicles, NNA, with responsibility for trucks and light commercial vehicles across the U.S., Canada and Mexico. In this newly formed role, Diaz will use his extensive truck experience to focus on building a holistic business strategy for Nissan's commercial vehicles across the North American region.

During his tenure leading Nissan Division in the U.S., Diaz helped strengthen the focus on trucks and commercial vehicles and provided important guidance for the launch of the Titan XD full-size pickup truck. Diaz went to Nissan after heading operations at the Ram Trucks division of Fiat Chrysler.  

Christian Meunier, currently president, Nissan Canada, Inc., is appointed senior vice president, Nissan Sales & Marketing and Operations, NNA. Meunier will lead the operations in both the U.S. and Canada, including all sales, marketing communications, model line brand management, parts and service, product planning, trucks and light commercial vehicles, customer quality and dealer network development functions. He will be Diaz’s boss.

Michael Bunce, currently vice president, Light Commercial Vehicle Business Unit, is appointed vice president, product planning. Bunce's previous light commercial vehicle responsibilities will now be managed as part of Diaz's new role.

Other appointments for Nissan Division U.S. executives include Judy Wheeler to vice president, sales and fleet operations; Dan Mohnke to vice president, marketing operations; David Kershaw to vice president, dealer network development, replacing Tim Gilbert, who becomes vice president, dealer network strategy.

All changes are effective Jan. 1, 2016.

 

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