Just three months into its launch, the 2017 Ford Duty's "smart technology" features have driven total nameplate sales up 24% just for November alone. Contributing to the growth is the desire for high-tech features, some of which had never been offered on a Super Duty in the past.
With the first redesign since being introduced in 1999, the all-new Super Duty features 925 lb.-ft. of torque, a 7,630-pound payload, and 32,500 pounds of gooseneck towing capacity.
Ford notes that demand is especially strong for Crew Cab, 4x4, and 6.7L Power Stroke V-8 diesel-equipped Lariat, King Ranch, and Platinum trucks, which accounted for 71% percent of Super Duty retail sales.
Texas – home to Ford’s two largest truck regions – saw Super Duty sales rise 45% in Dallas and 38% in Houston. More than 81% of these sales include Lariat, King Ranch, and Platinum series trucks, with demand for 4x4 and Crew Cab configurations outpacing the rest of the country by 97%, according to Ford.
According to the automaker, the top five class-exclusive technologies customers are choosing include:
- Adaptive Steering – Technology makes backing a trailer into a parking area or navigating tight, low-speed maneuvers easier – reducing steering effort required by up to one-third
- Trailer Reverse Guidance – Feature enables drivers using their truck for towing to view trailers on Ford SYNCscreen and monitor trailer status on the road
- Adaptive cruise control with collision mitigation: Using the engine brake to smartly assist customers towing heavy trailers, system helps avoid accidents – boosting driver confidence
- BLIS with cross-traffic alert and trailer tow: Technology helps increase driver awareness of obstacles and traffic, especially in tight spaces and parking lots – leading to greater driver confidence
- Lane-keeping alert: Technology uses a camera mounted between windshield and rearview mirror to detect unintentional drifting of the truck outside the intended driving lane
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