eDriving Launches Mentor with FICO® Safe Driving Score

Advisory Board Named for First “Closed Loop” Smartphone Telematics Solution and Industry Risk Measurement Standard

eDriving has released the first, patented, “closed loop” smartphone telematics solution for fleet drivers – Mentor by eDriving. The highly anticipated product measures and scores driving behavior and delivers tailored driver training straight to smartphones, tablets and computers.

The Mentor product launch also marks the debut of a transformational industry standard risk predictor for both businesses and consumers – the FICO® Safe Driving Score.

Mentor assesses and scores a driver’s behavior using a proprietary, predictive analytics platform to generate a FICO® Safe Driving Score. The score is calculated after each trip and over time, providing both immediate feedback as well as longer-term trending and benchmarking analysis.

Much like the FICO® Score is the standard measure of consumer credit risk used throughout the credit ecosystem, the FICO® Safe Driving Score, which uses driving behaviors, provides a measure that facilitates consistency and fairness in driver safety assessment.

In addition to data capture, analysis and scoring, Mentor prescribes a “playlist” of engaging interactive training interventions, as well as tips, reminders and progress reports customized for each driver based on his or her on-road performance. Licensed instructors from eDriving’s Behind the Wheel Training Division can provide an additional level of feedback, tips and support via virtual live coaching.

Product Goals – A Driving Fitness Coach

Mentor is aimed at tackling the attitudes and behaviors causing 94% of collisions and incidents by drawing on the best practices used by some of the most effective models in weight-loss, fitness and behavioral change programs. Mentor combines these models with the research-backed driver improvement approaches eDriving has developed and proven through Fortune 150 clients worldwide over two decades. In addition to personalized engagement for each driver, Mentor includes visibility for managers to help reinforce and motivate progress. The patented (Mentor is protected by U.S. Patent No. 6,714,894) closed-loop, continuous improvement model, is the most powerful tool available for organizations to establish an effective culture of safety and accountability. Mentor helps employees focus on the habits, actions and behaviors that may put themselves and others at risk on the road and even prevent them from arriving home safely to their loved ones. The ultimate goal is to measurably reduce risk and Total Cost of Ownership (TCO) for fleets of all sizes.

“We’ve essentially created a fitness program for drivers,” said Celia Stokes, CEO of eDriving. “Mentor shifts the smartphone from distracted driving culprit to cure. Personal relevance, engaging content, and competition bordering on what we like to call ‘shamification’ is a powerful combination. It is thrilling to watch the effect of these elements truly changing how people are driving. We see it in their scores and hear it in hallway conversations.

Mentor breaks through in a way that no amount of training or policy alone accomplishes. Heads of companies appreciate results-driven behavior modification and we’re confident heads of households will too as we roll out to additional audiences.”

NAFA Institute & Expo

eDrivingSM and the newly released Mentor will be showcased with hands-on opportunities to explore the app at the 2017 NAFA Institute & Expo in Booth #435. To request an executive interview and/or demo, please contact Press@edriving.com

The post eDriving Launches Mentor with FICO® Safe Driving Score appeared first on Fleet Management Weekly.

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