Cargo, an “in-car commerce” platform has recently partnered with The Coca-Cola Company, creating more business opportunities for ride-share drivers such as Uber and Lyft.
Uber’s application programming interface, or API, Cargo’s in-car commerce platform enables passengers to use a smartphone browser to buy from a mix of snacks, gum, electronics, cosmetics and personal care items while in transit.
“We’re very excited to enter this new distribution channel in rideshare with Cargo,” said John Carroll, vice president and general manager eCommerce for Coca-Cola. “Cargo offers an innovative solution to helping Coca-Cola deliver refreshment to consumers in their moment of need in a space that was previously hard to reach at scale. We’re looking forward to seeing the impact we have on rideshare passengers when they find our product within arm’s reach when using Uber and Lyft.”
Read the article at The Detroit Bureau.
The post Cargo Partners With Coca-Cola to Offer Refreshments to Ride-Share Users appeared first on Fleet Management Weekly.
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