Recognizing that a growing number of baby boomers and millennial car buyers favor SUVs over cars, Ford announced plans to eliminate some of the company’s most well-known cars in North America, including the Fiesta subcompact, Fusion midsize sedan, Taurus large sedan and the C-Max van.
Experts say consumers are drawn to SUVs and crossovers for their versatility. The vehicles offer more space, a higher ride off the ground and the ability to accommodate families.
“The changes will also allow the company to devote more resources to SUVs and trucks, vehicles that have surged in popularity as consumers continue to lose interest in passenger cars, which no longer have a monopoly on good gas mileage.”
Read the article at The Washington Post.
The post Ford’s Winning Portfolio Does Not Include Sedans appeared first on Fleet Management Weekly.
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