As the auto market moves toward SUVs, Ford has allowed its car lineup to become the oldest in the industry at the same time buyers’ interest in sedans flagged.
Ford’s immediate challenge is creating new SUV-type vehicles that will outperform the Taurus, Fusion, Focus and Fiesta in sales, profits and production.
“This is a step in the automobile’s evolution,” design consultant and former GM design chief Ed Welburn said. “Coupes were the rage for decades. That transitioned to sedans and now crossovers.” Many industry insiders use the term “crossover” for SUVs not engineered for off-road use or heavy towing.
Read the article at Detroit Free Press.
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