By merging the ride-hailing features of popular apps such as Uber and Lyft with access to a fleet of BMW and Mini vehicles, users can choose to “Ride” or “Drive” depending on their needs.
The app uses the existing ReachNow fleet of vehicles, which serves some urban populations and dedicates fleets to participating residential buildings and businesses, to make cars available to customers or provide a ride with a ReachNow driver.
Read the article at The Car Connection.
The post BMW is the First to Integrate Ride-Sharing appeared first on Fleet Management Weekly.
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