The slow-selling Ford Fusion sedan will soon become history, while keeping the name to affix to a sport wagon similar to the Subaru Outback.
Ford dealers are just happy they won’t suffer the penalty of losing the Fusion name. “There’s no doubt that we’ve built up equity in that name,” said Jack Kain, a Ford dealer near Lexington, Kentucky. “We can’t let that go.”
Read the article at The Detroit News.
The post Ford Says Goodbye to the Sedan, but not the Fusion Name appeared first on Fleet Management Weekly.
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