Automakers spend more than $14 billion a year on advertising in the U.S., but not many of the ads promote fuel efficiency or safety features—two attributes consumers say they most value when shopping for a new car, a new analysis shows.
“Consumers clearly want cars and trucks with better mileage, but automakers are steering them in a completely different direction,” David Friedman, vice president of advocacy at Consumer Reports says. “Adding insult to injury, they also aren’t offering much choice in the showrooms.”
Read the article at MSN.
The post Automaker Ads Geared Towards Performance, but Consumers Want Fuel Economy and Safety appeared first on Fleet Management Weekly.
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