Mercedes’ parent Daimler and rival BMW have announced an array of new joint venture projects that will include car and ride-sharing operations that could challenge upstarts like Uber, Lyft and China’s Didi Chuxing.
Under their agreement, the parent of both the Mercedes-Benz and Smart brands will combine its Car2Go car-sharing service with BMW’s three mobility services operations. The BMW/Daimler partnership is aimed at establishing a firm stake in the industry’s transformation and ensuring that their vehicles will continue to have a market
Read the article at The Detroit Bureau.
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