Seeing is Believing: Eye-Tracking Technology Could Help Make Driving Safer

“Keep your eyes on the road.” With the recent advances in vehicle-assisted safety technology and in-car displays, this old adage has a new meaning, thanks to two new applications of eye-tracking technology developed by researchers at the University of Missouri.

Observing how someone’s eyes change — specifically the pupil — while they respond to an alert given by a vehicle collision avoidance warning could one day help scientists design safer systems.

“Prior to a crash, drivers can be easily distracted by an alert from a collision avoidance warning — a popular feature in new vehicles — and we feel this could be a growing problem in distraction-related vehicle crashes,” said Jung Hyup Kim, an assistant professor of industrial and manufacturing systems engineering in the MU College of Engineering.

Read the article at University of Missouri News Bureau.

The post Seeing is Believing: Eye-Tracking Technology Could Help Make Driving Safer appeared first on Fleet Management Weekly.

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