Once boasting a broad array of products, the Chrysler brand is today a shadow of its former self, with just the Pacifica and Voyager minivans – the last originally sold as a Plymouth model – and the 300 sedan.
With sales of minivans relatively flat, and demand for the big four-door fading fast, along with the rest of the sedan market, observers have begun asking questions about Chrysler’s long-term viability.
As parent Fiat Chrysler Automobiles moves closer to its official merger with France’s PSA, the two companies will have close to a dozen different brands to deal with, a number that may simply be too many to cope with.
Read the article at The Detroit Bureau.
The post Chrysler Struggles to Stay Relevant appeared first on Fleet Management Weekly.
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