Auto journalists often joke about coming back from a big show with a sore throat and a cough, along with all those business cards, free pens and trinkets – now attendees risk catching something more serous than just a cold: the coronavirus.
Auto shows are expensive. It costs a lot of money to transport cars and to design, create and set up elaborate displays. That’s always been true, but now the shows are competing against the internet. Websites can be expensive to build, but at least you don’t have to move them around from place to place and fill them with actual cars.
The auto industry is fascinating, not just because of the machines, but because of the people. It’s people who make auto shows, and other industry events like them, worth going to.
Read the article at CNN.
The post It’s Not Just Germs. Auto Shows Must Figure Out How To Stay Relevant appeared first on Fleet Management Weekly.
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