70% of Buyers Want a Dash Cam in Their Next Car

MSN

Features that promote safety, whether through improved driver visibility or collision avoidance, have been trending upward in AutoPacific’s Future Attribute Demand (FADS) research for the past few years, but security-focused features like a dash camera, have not historically shown the same demand.

Very few cars come standard OR optional with any sort of dash camera today, but according to FADS,  70% of car buyers want this feature in their next car. Airbags came in at 66%,  which is strange because they’ve been mandated for years—a head-up display in third, then over-the-air updates and a 360-degree or bird’s eye view camera.

“Consumers have experienced an influx of personal video in social and news media in recent years and are very familiar with the potential security benefits of camera footage from dash cameras, body cameras, cell phones and doorbell cameras. It’s really not surprising to see such high interest in an in-vehicle recording device,”  says AutoPacific research analyst Deborah Grieb.

Read the article at MSN.

The post 70% of Buyers Want a Dash Cam in Their Next Car appeared first on Fleet Management Weekly.

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