Ford is no longer asking its customers what they want to drive. It’s asking them who they are, and then providing a range of choices based on the answer.
Do you like sleek design, live in an urban center, and prioritize driving performance? Ford says get used to thinking of the Mustang as more than just a muscle car. Ford refers to Bronco as an “outdoor brand” and says that in addition to buying the Broncos themselves, customers will be able to buy off-road instruction and shop from an ever-growing list Bronco-brand accessories.
The offerings from both of these brand pillars will offer the over-the-air updates and data tracking that Ford says will improve the ownership experience
Read the article at Car and Driver.
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