Curb is one of several on-demand taxi-hailing apps that enable riders to use their mobile device to request a taxi, track its arrival, and pay their fare. Users will be quoted a fixed rate for their trip in advance that will help them figure out how much the trip will cost before they request a ride.
Fares are determined dynamically using live and historical trip data, and have been fine-tuned using hundreds of thousands of trips during its public beta program the company started in 2018.
Prior to implementing upfront pricing, Curb used to charge a flat $1.95 booking fee in addition to the fare. Curb now bundles the booking fee into the fare, which varies slightly based on supply and demand, but on average is around $2 per trip. However, drivers know exactly how much they’ll be charged by Curb before they accept a trip. Unlike Uber and Lyft, Curb does not charge drivers a percentage-based commission.
Read the article at Forbes.
The post To Compete With Uber And Lyft, Taxis Make The Switch To Upfront Pricing appeared first on Fleet Management Weekly.
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