Most EVs in the U.S. have poor sales. But when Tesla finally ramped up Model 3 production in 2018, it proved that EVs aren’t inherently undesirable. Its mass-market sedan was one of 2019’s bestselling passenger cars.
A coming army of electric pickups—including mammoth-battery trucks from Ford, Chevy, GMC, Rivian, Tesla, Bollinger, Nikola, and Lordstown Motors—will be a real test of our EV appetite.
R.J. Scaringe, the MIT-educated founder of Rivian, notes that this segment can better absorb electric-tech premiums without scaring off shoppers, as truck buyers are already accustomed to paying $60,000 or more for internal-combustion rigs. And don’t forget market scale. If Ford can convince just one in nine F-150 buyers to opt for an electrified version, that’s 100,000 customers a year.
Read the article at Car and Driver.
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