During a press conference at the Los Angeles Auto Show’s Automobility LA, BMW’s ReachNow announced its latest city expansion into Brooklyn and debuted four new mobility services: Ride, Reserve, Share, and Fleet Solutions for residential buildings.
Brooklyn is the third U.S. city to offer ReachNow’s carsharing service; it’s the first city on the East Coast. Currently, ReachNow also operates in Portland, Ore., and Seattle.
Additionally, ReachNow has launched these four mobility services as pilots in select cities over the next month:
- Ride: ReachNow members can order a driver as well as schedule individual and recurring rides in a ReachNow BMW vehicle. ReachNow’s Ride on-demand service will launch as a pilot program in Seattle on Dec. 8. As the test phase continues, ReachNow will expand the Ride service with additional features, including the ability to personalize the vehicle — with temperature and music preferences — and a loyalty program to earn ride credits for use across all ReachNow services.
- Fleet Solutions: ReachNow Fleet Solutions will offer residential members convenience with use of BMW i3 electric vehicles and BMW 3 Series that will remain onsite at select apartment and condominium buildings. This pilot will begin at The Solaire in Manhattan’s Battery Park City neighborhood on Dec. 8.
- Share: MINI owners of 2016 or 2017 model year vehicles are invited to join the ReachNow Share pilot program in Seattle. Share enables MINI owners to rent their vehicles via ReachNow’s app when they don’t need access to their car. Vehicles can be rented for a minimum of two days. The Share service will start in Seattle on Dec. 15.
- Reserve: Beginning in October, ReachNow members who wanted to use the vehicles for longer trips of two to five days could select a vehicle via the ReachNow app. To make longer usage even more convenient, ReachNow Reserve will enable members to schedule a vehicle to be delivered at their preferred location and time. This expanded ReachNow Reserve service will start in Seattle in early 2017.
“When we first launched the ReachNow service in April, we discussed plans for several mobility services that would make our more than 32,000 members’ lives easier and more convenient,” said Steve Banfield, CEO of ReachNow. “Today, just under eight months and more than 1.2 million member miles later, we are delivering on those plans and continuing to build upon the successes of ReachNow by offering Ride, Share, Reserve, and Fleet Solutions within one ReachNow app, a first for the industry. With three of these new services rolling out in our home headquarters city of Seattle and one in our newest ReachNow location in Brooklyn, we expect ReachNow will continue to grow rapidly as a welcomed addition to one of the biggest and most diverse cities in the world.”
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