LeasePlan has launched a worldwide campaign — What’s next — spanning 32 countries that will be highlighting its commitment toward mobility management.
As part of this new campaign LeasePlan will be introducing a new lineup of products and services. Most of the company’s new products and services will be announced at a later date, however, it shared details on an electric vehicle service it will be offering to European customers.
“These new propositions include an end-to-end electric vehicle proposition for corporate customers based in Europe — the first product of its kind. The company’s EV proposition builds on the announcement that it had become a founding partner of the EV100 initiative, a coalition of major corporate companies pledged to making the transition to fully electric fleets,” the company stated in its announcement.
In addition, LeasePlan will also release a 3-minute action film starring Richard Hammond of Top Gear and Grand Tour fame to promote this new campaign.
In an interview with Fleet Europe, LeasePlan CEO Tex Gunning further elaborated on the reasoning behind the company’s new campaign.
“ … At the same time, we see our industry changing rapidly. EV100 has been launched globally, with LeasePlan taking part in that initiative. Mobility platforms like Uber, Blablacar and Lyft are growing fast. So, we cannot just focus on operational excellence, we have to look to the future,” said Gunning.
Watch the full 3-minute video starring Richard Hammond here.
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