Volvo is launching M, a new mobility brand focusing on alternatives to car ownership. M will offer dependable, on-demand access to cars and services through an intuitive app.
“Volvo Cars is becoming more than just a car company,” CEO HĂ„kan Samuelsson said in a statement. “We recognize that urban consumers are rethinking traditional car ownership. M is part of our answer.” The new brand will debut in Sweden and the United States next year.
Read the article at The Drive.
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