New AI-Enabled In-Car Assistant Introduced – Hey BMW!

The BMW Intelligent Personal Assistant is a new proprietary in-car AI assistant that uses an always on-call technology platform. It is an intelligent, digital character that responds to the prompt “Hey BMW” and has the ability to control vehicle settings, navigation and entertainment systems as well as explain vehicle functions and even conducting a conversation.

Thanks to the link-up with BMW’s Open Mobility Cloud and the use of artificial intelligence, the personal assistant’s capabilities will be consistently enhanced and grow with the user over time. Regular updates will keep expanding the range of functions and skills available.

Read the article at The Detroit Bureau.

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