A lack of trust in safety technology, including lane-keep, emergency braking and advanced adaptive cruise control systems, and an emotional ‘attachment’ to car ownership are two key road blocks to a future of vehicle sharing and self-driving cars.
It could be at least 10 years before autonomous vehicles, and the sharing of them, will become an integral part of society.
Lukas Neckermann, Managing Director of Neckermann Strategic Advisors and co-author of the study adds, “Consumers need to be inspired by the benefits of AVs instead of being overwhelmed by the technology. The promise of enhanced journey safety, convenience and dependability is much more compelling than endless discussions on the number of hands-off miles driven in autonomous mode.”
Read the article at Forbes.
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