GM To Revive Hummer Name, But Not The Brand, In A New GMC Pickup

General Motors is bringing back the name Hummer, but not the whole brand.

The automaker will build an all-electric pickup dubbed Hummer to be sold within the GMC brand in early 2022, according to a person familiar with GM’s product plan. The story was first reported in the Wall Street Journal.

NBA superstar LeBron James will promote Hummer’s return, said the person, who wasn’t authorized to speak about the program. GM will also air a commercial during the Super Bowl next month.

Read the article at Detroit Free Press.

The post GM To Revive Hummer Name, But Not The Brand, In A New GMC Pickup appeared first on Fleet Management Weekly.

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