General Motors is risking its U.S. market share in a long-term play to offer an all-electric vehicle lineup, but it’s the smart play for the future, especially if federal fuel economy regulations increase or gasoline prices drive higher.
By putting a lot of resources into electric powertrains and vehicles that use those, they’ve taken away some of the resources from traditional products.
GM has said it will offer 20 electric vehicles by 2023. It has been aggressively investing billions to get there. GM’s risk is elevated, in part, because it will not have hybrid SUV offerings as it puts billions of dollars into future EV development.
Read the article at Detroit Free Press.
The post Study: GM Will Lose US Market Share As It Redefines Its Future appeared first on Fleet Management Weekly.
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