The latest version of the American Customer Satisfaction Index shows that Fiat Chrysler Automobiles, maker of Ram trucks and Jeep SUVs, actually improved its score compared to a year ago. That can’t be said for either General Motors or Ford.
The survey is based on interviews with 10,414 customers, “chosen at random and contacted via email between July 1, 2019, and June 14, 2020,” so the period covered also includes the initial months of the coronavirus pandemic.
“A year ago, Fiat Chrysler was the biggest loser in satisfaction, but for 2020, the carmaker rebounds 3% to tie with GM at 77. The improvement brings Fiat Chrysler … in line with both GM and Ford for the first time in five years. While the company benefits from high and stable satisfaction for its Ram nameplate, both Dodge and the self-named Chrysler brand post positive driver satisfaction upswings this year,” the report said.
Read the article at Detroit Free Press.
The post Fiat Chrysler, Led By Ram, Leapfrogs Ford In Customer Satisfaction; GM Drops In Survey appeared first on Fleet Management Weekly.
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