More Power, Better Mileage, More Features – Ford Wants to Expand F-Series’ Lead

If you’re a fan of Ford’s F-150 you’ll quickly spot some changes for 2018, starting with the new “C-Clamp” headlights and updated grille and taillamps.

But that’s just where things start for the upcoming model-year, according to the Detroit automaker. The new F-Series line-up will get a big boost in power on two of its five powertrain options, while increasing fuel economy across the board.

There are also an array of new and updated features that, Ford is betting, will help keep momentum building as it gains market share at the expense of key competitors Chevrolet and Ram.

“The 2018 F-Series is even tougher, even smart, even more capable,” boasted Todd Eckert, Ford’s truck marketing manager, during a background media briefing on the updates to what has been, for four decades, the best-selling pickup on the U.S. market.

Demand for pickups nearly collapsed during the Great Recession but has been coming on strong in recent years. Ford, in particular, delivered about 820,000 of its full-size trucks last year, including the mainstream F-150 and various Super Duty models, making it the pickup line’s fourth-best year ever.

To read more of the original article, go to The Detroit Bureau.

The post More Power, Better Mileage, More Features – Ford Wants to Expand F-Series’ Lead appeared first on Fleet Management Weekly.

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